Our Beliefs

THE LAND:
We place the highest value on the traditional ideologies of our ancestors. Our name Honua means Earth or Land. Mother Earth is the heart of our company, the foundation where our botanicals are born. The ancient Hawaiians believed it was their duty to care for the land which provides for them. This value of Aloha 'Āina is important to us.
THE SPIRIT: 
In Hawaii, sharing the aloha spirit is also very important, and our mission with Honua Hawaiian Skincare is to put “aloha” or love and compassion into everything we do, from sourcing our ingredients and making our products to applying them on your skin.

MĀLAMA HONUA : HOW WE CARE  FOR THE EARTH
• Our production supports farmers who are cultivating and perpetuating native Hawaiian plants for future generations.
• A percentage of our proceeds are dedicated to replenish native plants, support the education of Hawaiian culture and promote self-sustainability.
• The packaging is compostable and and made with vegetable ink, wind energy and above all, ALOHA.