Share your love of Honua via video on TikTok and Instagram

Our company, Honua Skincare, and every ingredient we use has a powerful story, just waiting to be told.  We’re searching for digital masterminds who can capture this in meaningful and impactful ways, inspiring the next generation of clean beauty advocates.  

This summer we're asking our 'ohana (aka. our tribe, our family, our fans) to showcase three products, focusing on one each month this summer.  If you are a fan of wellness and skincare, this is you!  All you have to do is share your routine, your love for Honua via video on TikTok and IG and you could be on your way to a dream retreat in spring 2023.

See the exact feature schedule below.  

The prize? The most original and compelling two submissions will be selected to join our immersive cultural experience in Hawai'i to discover what makes Honua Skincare so special.  

Experience includes: flight, luxury hotel stay, meals and cultural experiences and activities in Spring 2023.  

June = Malu Protecting Day Cream SPF30
July = Hibiscus Beauty Booster
August = Hawaiian Beauty Water


1) Mark your calendar for June, July and August.  Each month, post your video on Instagram and/or TikTok featuring you and the product of the month and what you love about the exact product or our brand - Honua Hawaiian Skincare. Post must be included on primary feed and must remain live on your profiles throughout the duration of our summer campaign.  We'll leave the creativity to you, but the more captivating your content is, the more engaging it will be.  See the schedule above for the lineup.  Entering after June?  No worries - we operate on Hawaiian time so just post as soon as you are ready and make sure to do the 3 posts featuring the 3 different products.

2) We are looking for video that showcases the beauty of our unique products, along with your creative flair.  Your video must be 15 seconds or longer.

3) With each post, hashtag #HONUAGLOWUPCHALLENGE and #CONTEST and tag us @honuaskincare 

4) Encourage friends and family to love your posts.

5) Keep your posts up and share them!  Our panel of judges will select the most captivating, compelling entries at the end of the posting period.

6) Winners will be notified via email.  See official Terms and Conditions for more information. 



I don't have a lot of followers - should I still apply?

Definitely! We are looking for quality content creators, regardless of size.  All styles are welcome!

I don't have any followers - should I still apply?

Definitely! We are looking for quality content creators, regardless of size.  All styles are welcome!

How exactly do I enter?

All you have to do to enter is do your three video posts with the three products (as outlined above) in the order above.  With each post, hashtag #HONUAGLOWUPCHALLENGE #CONTEST and tag us @honuaskincare .  Then you are entered!  You do not need to sign up for our 'ohana/ambassador program to enter.  

Can I enter more than once? 

Our judges will select their favorite videos at the end of the Posting Period.  You are welcome to post more than once per month as long as you are following the posting and product schedule.  In creative content, sometimes more is not better but we leave that to you to determine.  

I missed the June deadline!  Is it too late?

No worries!  Just be sure to do the 3 videos before the end of summer (see official rules for the exact deadline).

Am I entered if I submit one video?

Unfortunately not - the three posts are required for entry.

When do you announce the winners?

The official entry period begins June 5 and runs through the entire summer, ending on the last day of summer, September 21, 2022.   Winners will be announced on October 3, 2022.

Can I apply to get the products sent to me for free?

The official answer is no.  There may be spots in our ambassador program and you can apply here: Honua 'Ohana (Ambassador) Program Ambassadors are occasionally offered product in exchange for posting.

What do I have to post?

The contest is for videos, so you need to post a video (15 seconds or longer) to TikTok or Instagram.


Open to legal US residents of the 50 United States and District of Columbia ages 18 and up only.  Void where prohibited by law. Entrants must have a public Instagram and/or TikTok profile.  Winners will be chosen by panel of judges by 10/24/2022.  Contest Sponsor: Honua Hawaiian Skincare LLC. For full contest rules and terms and conditions, please visit Honua Terms and Conditions.  By entering and submitting your post(s) on any social media platform, you agree to the terms and conditions outlined here and on this site Honua Terms and Conditions, including photo release.