Serums 101: Why Serums are a Skincare Routine Essential

Serums 101: Why Serums are a Skincare Routine Essential

Do you have serums in your skincare routine but don’t really know the benefits behind using them? Or maybe you’re new to skincare and want to learn more about ingredients and incorporating serums in a skincare routine.

We’re here to break down all the reasons why serums are a skincare routine essential and how to choose the best one for your skin’s needs!

What is a serum?

One of the most common questions surrounding serum is…what exactly is it?

Serum is a highly concentrated, water-based formula of skin-nourishing ingredients that comes in the form of small molecules, making it easier to absorb into skin for a targeted and active treatment. For example, if you have a dull or dehydrated complexion, you might opt for a serum that contains moisture-boosting elements like hyaluronic acid or powerful plant-derived ingredients, such as bakuchiol. 

How to use serum

Because serum is highly concentrated, you want to get the most benefit out of the active and nourishing ingredients. An effective skincare routine always starts with clean skin! Once you’ve removed makeup and impurities (whether it’s dirt, excess oil or even environmental pollution), your skin is ready for a potent and active serum to target areas of concern.

Not sure what type of serum to use? When shopping for a serum for dull or dry skin, look for a formula that contains nourishing oils and natural extracts that help firm and brighten skin. Antioxidants and powerful botanicals come together to make a luxurious serum suitable for all skin types – especially if you’re experiencing dry, dull or dehydrated skin.

One skincare routine essential is Aloha Youth Serum, which contains organic Hawaiian botanicals such as Noni fruit extract, Kukui Nut seed oil and Cocoa extract. This serum is ultra-hydrating and works double duty to nourish and protect the skin’s barrier – important to keeping skin looking and feeling healthy.  

The best time to apply serum in a skincare routine is after cleansing, but before moisturizing. As serum is highly concentrated, a little goes a long way! You only need to use a drop or two in your morning and evening routine – gently pat and press the serum onto damp, cleansed skin, then apply your favorite moisturizer to lock in nutrients and add another layer of hydration.

Serum - a skincare routine essential

Serums play an essential role in a skincare routine! Aside from targeting areas of concern (such as fine lines or textured skin), serum works in tandem with your other products to make them more effective and speed up the results you’re looking for with your routine.

Something to note: using serum alone does not offer enough protection (such as from sun exposure) or benefit to overall skin health, so always be sure to follow it up with a moisturizer and sunscreen. Effective ingredients, such as those found in Aloha Youth Serum, gives your skin a concentrated amount of nutrients that would be hard to find just in moisturizing cream – this emphasizes why it’s a good idea to use one with the other for intended benefit. Applying serum on the face and décolleté, followed by a super hydrating moisturizer or facial oil, gives skin the antioxidants it needs for a glowing complexion!

Want to add serum to your skincare routine? Shop Honua Skincare and use morning and night for most effective results.




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