Launched in late 2019, the Beauty Heroes flagship store in Novato is a premier destination for beauty and wellness. Every product in the store is throughly vetted for safety and effectiveness so you don't need to question a single thing. The store and location are a haven for those of us seeking a beautiful, peaceful space to secure anything from a facial cream to reusable cotton swaps to clean perfume and makeup.
We've known Beauty Heroes for many years thanks to their discerning monthly hero discovery box, featuring 1-2 highly curated products. Several Honua products have been featured, including Aloha Youth Serum, 'Ōlena Beauty Oil, Māhealani, Malu and more.
We recently visited the flagship store in Novato, California to experience the Hawaii Five-O facial, which brings the Aloha spirit and our Hawaiian botanicals to the mainland. Beauty Heroes Esthetician Emily begins each session with a consultation focused on your skincare and overall wellness. Experience a transformation of skin and soul in as little as 60 minutes.
Like Honua, Beauty Heroes is committed to sustainability and reuse. Many of their products boast zero waste and they have a Terracycle station where you can drop all types of difficult-to-recycle bottles and components. You can even drop off your Honua empties.