Malu Protecting Day Cream + SPF 30
MALU: shade, shelter, protection and peace
This Hawaiian word sums up our goals for our new protecting day cream. This would be the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones, and contains all reef-safe ingredients keeping our oceans in mind. A percentage of our proceeds from MALU will be going to Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean.
Our fresh-blended Hawaiian creations
Every single Honua creation draws its inspiration from Hawaii's botanicals, culture and the traditional Hawaiian healing art of Lā'au Lapa'au. Founder Kapua Browning created the formulas for many of our products in her apothecary facial studio on the island of Oahu, years before bottling them to share with the world.
Each of our products are exquisitely crafted using only the highest quality ingredients, many of which are sourced from local farms in Hawaii. Sharing the love between many farms rather than 1-2 large ones allows time for replenishment so that we never deplete our resources. We also believe in supporting sustainable farmers as their regenerative farm practices will allow our beautiful plants to continue to thrive for years to come.
All Honua products are made fresh very shortly after creation. We recommend using them within 12 months of opening. Please store in a cool, dark place to preserve its longevity! While we Hawaiians LOVE the sun, our Honua creations do not.
Experience the Honua Ritual
Step 1: Apply 1-2 pumps of our Pa'akai Cleansing Cream in your hand and lomi (massage) on to your face, add water to emulsify and rinse clean.
Step 2: Apply 1-2 pumps of our Hawaiian Beauty Water on a cotton round and gently wipe across entire face and décolleté. This process not only tones, hydrates, but helps to remove dead skin to leave skin glowing.
Step 3: Apply a pea size amount of our ALOHA Youth Serum to your hand and gently lomi onto the face and décolleté. Let it penetrate while thinking beautiful thoughts before moving on to the next step.
Step 4: Apply a ¼ dropper of the 'Ōlena Oil into your palms and warm up before gently pressing into skin. This will leave your skin feeling hydrated, plump and give your our signature Honua glow.
Step 5: Our beloved MALU Moisturizer + SPF30. Our serum and oil have some natural sun protectants built in, however, additional protection is definitely encouraged.