Aloha Youth Serum

Rated 4.9 out of 5
Based on 159 reviews
$ 58.00
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Treat & Moisturize & Hydrate
CleanseToneExfoliateTreatMoisturize & HydrateProtect

Tightening. Brightening. Hydrating.

Meet the silky, all-in-one serum
Aloha Youth Serum wraps your skin in lightweight, luminous hydration while Hawaiian botanicals and bakuchiol—nature’s retinol alternative—work together to firm, brighten, smooth, and refine in one effortless step.

Designed to deliver a radiant glow, this multi-tasking treatment targets fine lines, uneven tone, dullness, and dehydration without feeling heavy or greasy. The texture is a silky light cream-serum that absorbs quickly, leaving skin soft, plump, and lit from within.


Why You’ll Love It

  • Multitasking youth serum in one step
    Targets fine lines, uneven tone, dullness, and dehydration with one formula—no complicated layering required.

  • Plant-powered retinol alternative (bakuchiol)
    Bakuchiol offers retinol-like benefits (smoother, more even-looking skin) with a gentler profile, supported by a cushion of Hawaiian super oils and botanicals.

  • Glow without heaviness
    The texture is a silky, light cream—not oily, not sticky. It absorbs quickly, leaving skin radiant and dewy, not greasy.

  • Hydrates + firms + brightens
    Hibiscus and noni help firm and even skin tone, ʻŌlena (turmeric) helps calm redness and support clarity and treat the root of inflammation, while Hawaiian super oils nourish and support collagen and elastin.

  • Loved by all ages and skin types
    From those just starting a preventative ritual to those with mature, rosacea-prone, or sun-damaged skin, reviewers call it a “miracle in a bottle.”

  • Clean, conscious, EWG-minded formulation
    Cruelty-free, vegan, and formulated without parabens, petroleum, PEGs, silicones, sulfates, phthalates, artificial colors, or synthetic fragrance—always made with Aloha.


What It Does For Your Skin

✓ Softens the look of fine lines and wrinkles
✓ Visibly brightens and evens the look of skin tone
✓ Helps calm redness and reduce the appearance of past blemish marks
✓ Supports firmer, more lifted-looking skin over time
✓ Boosts radiance and hydration for a dewy, “Aloha glow” finish

SUPER POWERED BOTANICAL INGREDIENTS & BENEFITS

Aloha Youth Serum is crafted with powerful Hawaiian botanicals and supporting actives to deliver visible results while honoring your skin’s natural balance.

 Hibiscus CO₂ (Hibiscus sabdariffa)
Helps firm and tighten, smoothing the look of lines and wrinkles. Naturally rich in AHA-like properties and antioxidants that support a smoother, more youthful appearance.

 ʻŌlena CO₂ (Curcuma longa / Turmeric)
A revered Hawaiian staple known for powerful anti-inflammatory properties. Helps calm the look of redness, support clarity, and brighten the overall appearance of skin.

 Noni (Morinda citrifolia)
Packed with potent anti-aging antioxidants, Vitamin C, and selenium to help heal and restore the look of skin, support elasticity, and protect against environmental stressors.

 Kukui & Kamani “Hawaiian Super Oils”
These nutrient-dense oils are rich in essential fatty acids and antioxidants, working together to hydrate, nourish, and support collagen and elastin for plumper, more resilient-looking skin.

 Bakuchiol (Psoralea corylifolia seed oil)
A plant-based retinol alternative that helps refine texture, soften fine lines, and even tone, with a gentler experience compared to traditional retinoids.

 Coconut Water, Aloe Vera & Rose Hydrosol
Provide a hydrating, soothing, mineral-rich base that comforts the skin and enhances the serum’s dewy, luminous finish.

 Cacao, Hops & Horsetail Extracts
Offer additional antioxidant, firming, and toning benefits, supporting healthy-looking collagen and long-term skin vitality.

Perfect for normal, dry, oily, combination, and mature skin, and loved by many with sensitive rosacea-prone skin who want results without harsh actives.

Instructions For Use

Dispense a pearl-sized amount onto clean skin and massage gently all over face and décolleté.  Follow with 'Ōlena Oil or Māhealani Moonlit Glow Balm.  During the daytime, we recommend our Malu Protecting Day Cream to achieve balanced moisture and sun protection.

Our Aloha Youth Serum currently comes with a dropper top.

For more information on our entire ritual, visit our post: The Honua Ritual

Packaging

Every Honua product arrives in luxury glass bottles and jars that are completely recyclable or reusable.  Our outer cartons are made from recyclable kraftpaper.  

Ingredient Benefits

Aloha Youth Serum is crafted with powerful Hawaiian botanicals and supporting actives to deliver visible results while honoring your skin’s natural balance.

 Hibiscus CO₂ (Hibiscus sabdariffa)
Helps firm and tighten, smoothing the look of lines and wrinkles. Naturally rich in AHA-like properties and antioxidants that support a smoother, more youthful appearance.

 ʻŌlena CO₂ (Curcuma longa / Turmeric)
A revered Hawaiian staple known for powerful anti-inflammatory properties. Helps calm the look of redness, support clarity, and brighten the overall appearance of skin.

 Noni (Morinda citrifolia)
Packed with potent anti-aging antioxidants, Vitamin C, and selenium to help heal and restore the look of skin, support elasticity, and protect against environmental stressors.

 Kukui & Kamani “Hawaiian Super Oils”
These nutrient-dense oils are rich in essential fatty acids and antioxidants, working together to hydrate, nourish, and support collagen and elastin for plumper, more resilient-looking skin.

 Bakuchiol (Psoralea corylifolia seed oil)
A plant-based retinol alternative that helps refine texture, soften fine lines, and even tone, with a gentler experience compared to traditional retinoids.

 Coconut Water, Aloe Vera & Rose Hydrosol
Provide a hydrating, soothing, mineral-rich base that comforts the skin and enhances the serum’s dewy, luminous finish.

 Cacao, Hops & Horsetail Extracts
Offer additional antioxidant, firming, and toning benefits, supporting healthy-looking collagen and long-term skin vitality.

Full Ingredient List:

Organic Coconut (Cocos nucifera) Water, Organic Aloe Vera Gel (Aloe barbadensis), Organic Rose (Rosa damascene) Hydrosol, Hibiscus CO2 (Hibiscus Sabdarifffa), ‘Ōlena CO2 (Curcuma Longa), Hops CO2 (Humulus Lupulus), Organic Herbal Infusions of Noni (Morinda citrifolia), Cacao (Theobroma Cacao), 'Ōlena (Curcuma Longa), Psoralea
Coryliforia (Bakuchiol) Seed Oil, Horsetail (Equisetum Arvense) in Kukui Nut (Aleurites Moluccans), Kamani (Calophyllum inophyllum) & Chia Seed (Salvia hispanica) Oils, Organic Lecithin, Ylang Ylang (Canaga Odorata), Organic Rosemary (Rosmarinus Officinalis) Antioxidant, Vitamin E, *Lactobacillus Cocos Nucifera (Coconut) Fruit Extract, *Sodium Levulinate and *Sodium Anisate

*New Green Beauty Approved Preservative Syste

The Story of ALOHA YOUTH SERUM

Founder Kapua Browning envisioned a multi-tasking serum that would hydrate, balance oils, and brighten skin tone while softening fine lines and healing skin and soul.  Enter, the Aloha Youth Serum...our response to aging skin!  Infusions of ylang-ylang and undertones of earthy turmeric blend with this formula to ensure skin is healthy, radiant and glowing. 

ALOHA YOUTH SERUM = TIGHTENING.  BRIGHTENING. HYDRATING. 



average rating 4.9 out of 5
Based on 159 reviews
  • 5 Stars
    146 Reviews
  • 4 Stars
    9 Reviews
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    2 Reviews
97% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
159 Reviews
Reviewed by Megan
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love this

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Reviewed by Melanie
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

My favorite serum, purchased dozens of times! Non irritating, gentle, renewing, smoothing, hydrating, evens tone, keeps skin clear with a gorgeous thin watery gel like lotion; beautuful texture!

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Reviewed by Heather
I recommend this product
Rated 4 out of 5
Review posted

4 Stars

Feels soothing and light

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Reviewed by Pam L.
Verified Reviewer
I recommend this product
Age Range
65+
My Skin Type
  • Mature
My Skin Concerns
  • Rosacea
  • Sun Damage
  • Fine Lines
Aloha-Factor
OBSESSED
Rated 5 out of 5
Review posted

Miracle in a bottle

I had never used a face Serum afraid of breakouts. Bought this serum with an open mind. What a surprise my skin looks and feels awesome. At age 68 my fine lines have melted away and deeper lines smoothed out. Thank you so much

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Rated 5 out of 5
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Reviewed by Cid
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I love Honua!! Alllllll the products 🌺 so grateful I found them during the pandemic—wonderful company, amazing products!

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