Aloha Youth Serum

$ 58




A luminous serum made with a select blend of Hawaiian botanicals AND enriched with bakuchiol - a plant-derived retinol alternative.  Designed to hydrate, smooth, brighten and tighten; this carefully curated blend will boost skin’s immunity by providing the nutrients needed for a youthful glow. A unique formula that penetrates easily into skin delivering concentrated nutrition, leaving skin fresh and dewy.  Now available in 1oz and 2oz sizes!

Aloha Youth Serum's texture is creamy and luminous but not oily.  

Our Aloha Youth Serum currently comes with a dropper top. 

Directions: Dispense a pearl-sized amount onto clean skin and massage gently all over face and décolleté.  Follow with 'Ōlena Oil or Māhealani Moonlit Glow Balm.  During the daytime, we recommend our Malu Protecting Day Cream to achieve balanced moisture and sun protection.  

For more information on our entire ritual, visit our post: The Honua Ritual

Our Packaging:  Every Honua product arrives in luxury glass bottles and jars that are completely recyclable or reusable.  Our outer cartons are made from recyclable kraftpaper.  



Aloalo : firms & tightens, smoothing lines & wrinkles

Lau Comfrey: stimulates regeneration of skin at a cellular level

'Ōlena: calms redness and reduces scarring as it brightens with powerful anti-inflammatory properties

Noni: heals and restores skin cells with potent anti-aging antioxidants, Vitamin C & Selenium

'Aila Kuku & Kamani Hawaiian “Super Oils” coalesce to hydrate and nourish skin with a powerful blend of essential fatty acids and antioxidants. Effective at helping to promote production of collagen and elastin.

...Ancient Hawaiians used these botanical oils for protection from sun/environment!

Cocos Nucifera (Coconut Water) Liquid Endosperm
Aloe Barbadensis Leaf Juice
Helianthus Annuus (Sunflower) Seed Oil
Calophyllum Tacamahaca (Kamani) Seed Oil
Rosa Damascena Flower Water
Aleurites Moluccanus (Kukui Nut) Seed Oil
Glycerin (coconut-derived)
Lecithin (Sunflower-derived)
Glyceryl Stearate
Curcuma Longa (Turmeric) Root Oil
Psoralea Corylifolia (Bakuchiol) Seed Oil
Morinda Citrifolia (Noni) Fruit Extract
Hibiscus Sabdariffa Flower Extract
Humulus Lupulus (Hops) Extract
Theobroma Cacao (Cocoa) Extract
Simmondsia Chinensis (Jojoba) Seed oil
Symphytum Officinale (Comfrey) Rhizome/Root Extract
Equisetum Arvense (Horsetail) Leaf Extract
Macadamia Ternifolia Seed Oil
Cananga Odorata (Ylang Ylang) Flower Oil
Rosmarinus Officinalis (Rosemary) Leaf Extract
Cetearyl Glucoside (Plant-derived)
Sodium Benzoate
Potassium Sorbate
Xanthan Gum
Citric Acid


Every single Honua creation draws its inspiration from Hawaii's botanicals, culture and the traditional Hawaiian healing art of Lā'au Lapa'au. Founder Kapua Browning created the formulas for many of our products in her apothecary facial studio on the island of Oahu, years before bottling them to share with the world.

Each of our products are exquisitely crafted using only the highest quality ingredients, many of which are sourced from local farms in Hawaii. Sharing the love between many farms rather than 1-2 large ones allows time for replenishment so that we never deplete our resources. We also believe in supporting sustainable farmers as their regenerative farm practices will allow our beautiful plants to continue to thrive for years to come.

All Honua products are made fresh very shortly after creation. We recommend using them within 12 months of opening. Please store in a cool, dark place to preserve its longevity! While we Hawaiians LOVE the sun, our Honua creations do not.