What is (and isn't) in Honua products

How many cosmetic products do you use in a day? Do you ever glance at the ingredients label and wonder what polyethylene even is and why it’s in your favorite foaming face wash? Most of us put a lot of trust in skincare and cosmetic companies, and assume that the products they’re selling us are safe to use. Otherwise, they wouldn’t be on the shelves, right?

Unfortunately, studies in the last few years find that our most commonly used beauty products contain harmful chemicals and toxin and the industry as a whole remains highly unregulated. The EWG (Environmental Working Group) states that “women use 12 personal care products a day, exposing themselves to 168 chemical ingredients.” Scary, right?

Thankfully, conversations are at an all-time high regarding all-natural, toxic free cosmetic products and there’s been a huge push for transparency in the health and beauty industry. While we can’t eliminate all contact with chemicals and toxins, we do have control over the products we purchase, and what we choose to use on our bodies.

Why Buy All-Natural and Non-Toxic

Our skin is our largest organ, so what we put on it can be absorbed by the body and enter into our bloodstream. Many of the ingredients in skin care products have been linked to issues like cancer, hormone disruption, reproductive problems, and more. A major challenge for us consumers is knowing which ingredients to avoid, and there’s quite a few of them in everything from body lotions to face masks! At Honua, we are uncompromising when it comes to our ingredients and many are organic and wild-crafted. All are sourced sustainably, intentionally and with aloha. Here are some of our botanical superstars you’ll find in our products.

What IS in Honua Products

'Ōlena (Hawaiian turmeric): 'Ōlena is an anti-inflammatory power-house that addresses the root of aging, acne, dehydration, sun damage, hyperpigmentation, eczema, psoriasis and rosacea. 

• Products with 'Ōlena: 'Ōlena Oil (Turmeric Beauty Oil), Moana Rejuvenating Mask

Aloalo (hibiscus): Hibiscus is a natural source of alpha-hydroxy acids (AHAs) and helps exfoliate the skin, control breakouts, and speed up cell turnover.

• Products with aloalo: Hawaiian Beauty Water, Aloha Youth Serum

Kukui (Macadamia) Nut Oil: Derived from the kukui nut tree, this oil has a long list of benefits attributed to its high level of poly and monounsaturated fats and vitamins C, D and E. The oil helps hydrate and moisturize the skin. 

• Products with kukui: Aloha Youth Serum, Na Kane Men's All-In-One Facial Care

Noni: The noni plant is high in Vitamin C and selenium (a mineral found in the soil with antioxidant properties) making it a perfect for fighting off skin damaging free-radicals.  

• Products with noni: Malu Protecting Day Cream, The Honua Ritual 

Limu (Seaweed Extract): Limu is rich in antioxidants, which helps slow down or stop the processes that damage your bodies cells. It also contains Fucoidan which assists in helping your cells regenerate naturally

• Products with limu: Pa'akai Cleansing Cream, Moana Rejuvenating Face Mask

What ISN’T in Honua Products

Honua products are GMO, cruelty, Paraben, chemical and gluten-free. Here's a short list of ingredients that you won't find in our products (and you should try your best to avoid!) 

Parabens: Commonly used in makeup, moisturizer, shaving gel, shampoo, personal lubricant and spray tan products.

Formaldehyde: Commonly used in shampoo, body wash, liquid soaps, and nail polish.

Fragrance: Commonly used in moisturizers, deodorant, lotion, face cream, shampoo, and conditioner.

Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES): Commonly found in shampoo, body wash, and bubble bath.

Polyethylene/peg compounds: Commonly used in scrubs, body wash, foaming cleansers, and creams.